As you can guess by their name, they're opposed to the proposed Alternative Vote (AV) system. For the record, I am too; however, I know that it'd be better than the current First-Past-the-Post system that we use.
They claim to be opposed to AV, because FPTP has "suppl[ied] a simple, strong, stable majority government in over 74 nations worldwide for hundreds of years". Aside from the fact that this is irrelevant because tradition is no reason to support something, they have a go at other groups, e.g. the Electoral Reform Society, who favour AV over FPTP, because it would delay proportional representation, which VoteNoToAV are also opposed to!
Anyway, amongst other things, on their blog they have a post in which they have a go at the Electoral Reform Society over its support for the referendum on AV.
They state that because the ERS's position is to support Single Transferable Vote, not AV, then their support for the next year's planned referendum is "contradictory" and a "U-turn".
I might be missing something, but I fail to see how.
A choice of a preferred voting system - as an example - is not mutually exclusive. You can prefer one over another, i.e. you can prefer A [STV] over B [AV] and prefer B over C [FPTP]. It's ridiculous to say that for someone to support B over C contradicts their support for A over B.
I'm expecting more of this sort of thing over the next 9 months. Tweet